Two scores, two different questions

Site foundations

This score summarises current crawl and technical evidence such as indexability, broken internal links, missing essential metadata, mobile setup, and structured-data validity. It is a maintenance signal—not a probability that a page will rank.

SEO Dispatch does not lower this score merely because a page is short, has more than one H1, repeats its title in an H1, or misses a fixed title or description length. Those rules are not reliable ranking requirements.

Growth progress

Search visibility

Average top-100 position strength across the saved Focus searches. A missing result counts as zero. Only comparable query sets are trended.

Content readiness

How much of the confirmed Focus has a relevant crawled page, plus whether those matched pages contain the essential page elements needed to explain their purpose.

Internal authority

How well the site's own link graph supports priority pages. It uses a bounded internal graph calculation and is not Google PageRank or an external backlink score.

Execution momentum

The resolved share of current actionable work. Spending credits or repeatedly queueing work does not increase it.

Goal weighting

• Grow search traffic

  Visibility

  50%

  Content

  25%

  Internal authority

  15%

  Execution

  10%

• Improve answer readiness

  Visibility

  25%

  Content

  45%

  Internal authority

  15%

  Execution

  15%

• Balanced

  Visibility

  35%

  Content

  30%

  Internal authority

  20%

  Execution

  15%

A complete Growth progress score appears only when all four pillars have enough evidence. Until then, the product shows the missing baseline and an action to create it instead of filling gaps with invented values.

External authority evidence

Workspace owners and admins may optionally import a dated CSV summary from a link-analysis tool. SEO Dispatch stores bounded domain-level counts, not the raw file. Imported evidence does not affect Growth progress in this version because providers measure links differently and a raw count is not a trustworthy universal authority score.

Product boundaries

• Scores never control account access, billing, publication, workspace access, OAuth, or MCP.
• Opening a score or report never starts paid work.
• Competitor research and other paid analysis require a disclosed credit quote and explicit approval.
• SEO Dispatch recommends reviewed changes; it does not guarantee outcomes or publish automatically.

Primary guidance

• Google Search Central SEO Starter Guide for crawl, content, link, heading, word-count, and PageRank context.
• Google title-link guidance and snippet guidance for descriptive metadata without fixed score targets.
• Google Search Console metric definitions for impressions, clicks, and average position.