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Methodology & Architecture
Interactive sample telemetry • Click cards to inspect evaluation scope
Evaluates maintenance hygiene, not ranking probability
Diagnostic Scope:
Technical crawl health, robots.txt directives, canonical integrity, mobile vitals, and structured data validation.
Key takeaway: A 100/100 foundations score confirms search engines can safely parse your pages, but guarantees zero rankings or traffic.
Evaluates real-world commercial search demand and answer engine readiness
Diagnostic Scope:
Tracked search visibility against confirmed Focus queries, content readiness, internal link authority, and verified fix momentum.
Key takeaway: Requires validated commercial query sets. Missing baseline data shows an action to establish tracking rather than an invented score.
Growth progress automatically adjusts its scoring model based on your commercial growth goal. Select a goal preset below to inspect the mathematical distribution.
Top-100 position strength across saved Focus queries
Targeted crawl coverage, semantic clarity & markup
Bounded PageRank flow to priority commercial pages
Proportion of validated, live-verified fixes (28-day window)
Algorithmic Rationale:
When maximizing search traffic, search visibility carries half the weight (50%) because rank displacement across competitive commercial queries drives direct click-through volume. Content readiness (25%) and internal authority (15%) support ranking stability, while execution momentum (10%) maintains release cadence.
Growth progress computes commercial momentum across four empirical pillars. A complete Growth progress score appears only when all four pillars have enough evidence. Until then, the product shows the missing baseline and an action to create it instead of filling gaps with invented values.
Top-100 position strength trended exclusively across comparable query sets (missing queries scored at zero).
Average top-100 position strength across the saved Focus searches. A missing result counts as zero. Only comparable query sets are trended.
Bounded [0, 100] monotonic scale, normalized for query volatility.
Percentage of confirmed business offers supported by crawlable, high-relevance pages with essential markup.
How much of the confirmed Focus has a relevant crawled page, plus whether those matched pages contain the essential page elements needed to explain their purpose.
Strict ratio of offer-matched canonical URLs containing schema.
Bounded internal graph calculation evaluating PageRank flow to priority commercial pages (distinct from raw backlink counts).
How well the site's own link graph supports priority pages. It uses a bounded internal graph calculation and is not Google PageRank or an external backlink score.
Directed graph eigenvector centrality bounded within internal domain edges.
Practical workflow: internal linking for small sites
The proportion of validated, live-verified fixes over a 28-day window (preventing credit-spending vanity scores).
The resolved share of current actionable work. Spending credits or repeatedly queueing work does not increase it.
28-day rolling window of verified crawl resolutions vs opened issues.
Practical workflow: how to prioritise SEO fixes in Search Console
Site foundations reports what the audit observed. Growth progress reports measured movement against a confirmed business Focus. Neither predicts rankings, traffic, sales, or AI citations.
Site foundations: This score summarises current crawl and technical evidence such as indexability, broken internal links, missing essential metadata, mobile setup, and structured-data validity. It is a maintenance signal, not a probability that a page will rank. For why a healthy crawl still needs a growth decision, read site audit score vs ranking opportunity. A short public sample has the same limit: see what a ten-page SEO check can tell you.
Growth progress: Evaluates commercial search demand and answer engine readiness by combining search visibility across confirmed Focus queries, content readiness, internal graph authority, and verified 28-day fix resolution.
Search engines do not enforce rigid character limits, and multiple H1 tags, short pages, or repeated titles are not deterministic ranking penalties per Google Search Central guidance.
SEO Dispatch does not lower this score merely because a page is short, has more than one H1, repeats its title in an H1, or misses a fixed title or description length. Those rules are not reliable ranking requirements.
Title links and snippets in modern SERPs and answer engines are intent-derived. Flagging arbitrary character thresholds distorts actual search readiness and encourages unnatural keyword density.
SEO Dispatch builds its scoring logic directly upon official search documentation:
Workspace owners and admins may optionally import a dated CSV summary from a link-analysis tool. SEO Dispatch stores bounded domain-level counts, not the raw file. Imported evidence does not affect Growth progress in this version because providers measure links differently and a raw count is not a trustworthy universal authority score.
Run a free 10-page crawl to audit technical directives, crawler permissions, and structured schema in 60 seconds.
SEO Dispatch • Dual-Score Open Methodology