Terms of Service

1. Status of these terms and operator

The trading identity, available operator details, website domain, and monitored contact addresses that apply to these terms are displayed above. Product availability is controlled separately from the completeness of those published details.

By creating or using an account, you agree to these terms and the Privacy Policy. You must be at least 18. If you act for a business, you confirm that you have authority to bind it.

Where SEO Dispatch asks for affirmative electronic acceptance, the resulting versioned record is intended to have effect as an electronic transaction under applicable Australian and New South Wales law. You may download or print the published documents for your records.

2. The service

SEO Dispatch provides Search Console workflows, audits, rankings and technical signals, prioritised opportunities, content tools, AI-generated drafts and implementation Guides, verification workflows, and optional connections to third-party services and user-selected AI clients.

Outputs are informational suggestions. They may be incomplete, outdated, inaccurate, insecure, unsuitable for your circumstances, or based on incomplete third-party or website data. SEO Dispatch does not provide legal, financial, accounting, security, or professional SEO advice and does not guarantee rankings, traffic, revenue, compatibility, availability, security outcomes, or error-free output.

3. Your authority and acceptable use

• You may connect, scan, analyse, or manage only sites, properties, workspaces, repositories, accounts, content, and credentials that you own or are authorised to control.
• You must comply with applicable law, third-party terms, robots and access controls, intellectual-property rights, and reasonable request limits.
• You must not probe unrelated systems, bypass controls, introduce malicious content, share access unlawfully, interfere with the service, or use outputs to facilitate unlawful or harmful conduct.
• You are responsible for your account security, team access, configured integrations, prompts, source data, and all activity by users or AI clients you authorise.

4. MCP and third-party AI clients

MCP access is read-only by default and limited to workspaces you select. If you separately allow Start Guide work, a client may record a Guide or selected new fixes as used and move them to In progress. MCP does not permit SEO Dispatch to edit a repository or website, publish, deploy, run a scan, verify a fix, dismiss work, access billing or credentials, or mark work Applied or Done.

An AI client is a separate third-party product with its own terms, privacy practices, security, and behaviour. You decide whether to connect it and what workspaces and optional permissions to grant. You can reduce or revoke access in Settings. Revocation does not undo information already provided to a client before revocation.

5. You control implementation and accept responsibility

You are solely responsible for deciding whether and how to use any output, Guide, recommendation, draft, audit result, ranking, verification result, integration, or AI-client response. You must independently review accuracy, legality, safety, security, suitability, and completeness before relying on it.

• You control backups, repository and content review, testing, accessibility and security review, approvals, deployment, publishing, rollback, and monitoring.
• You accept responsibility for SEO, business, revenue, ranking, traffic, operational, security, data, and third-party consequences arising from your choices or implementation.
• Starting Guide work records workflow progress only. It is not confirmation that work is correct, safe, complete, applied, published, or verified.

6. Customer content and product rights

You retain ownership of content and data you provide. You grant the operator a limited, worldwide licence to host, copy, process, transmit, and display that material only as needed to provide, secure, support, and improve the service in accordance with the Privacy Policy. You warrant that you have the necessary rights and authority.

SEO Dispatch and its underlying software, interface, branding, and service materials remain the operator's property or its licensors' property. Feedback may be used without restriction or payment, but it will not transfer ownership of your confidential content.

7. Plans, payment, renewal and cancellation

Free access does not require a card. Available paid subscriptions are charged through Stripe at the price, currency, tax treatment, promotion, billing interval, and renewal terms displayed immediately before checkout. A subscription renews until cancelled through the available billing controls. Cancellation stops future renewal but does not ordinarily refund an already supplied period, subject to rights and remedies that cannot lawfully be excluded.

We may suspend access for non-payment, security risk, unlawful use, or material breach. On termination, access may cease and data will be retained or deleted according to the Privacy Policy and applicable law.

8. Availability and changes

The service and third-party integrations may change, be unavailable, or stop supporting particular clients or APIs. We do not promise uninterrupted access. We may make urgent security or legal changes immediately and provide prompt notice. We will give reasonable advance notice of other material changes and request renewed acceptance when they materially alter these terms.

9. Release and exclusion of liability

To the maximum extent permitted by law, you release SEO Dispatch, its future operator, owners, personnel, and contractors from claims arising from access to, use of, reliance on, or inability to use the service; outputs or third-party data; user-directed implementation, publication, deployment, or integrations; third-party AI clients, CMS platforms, Search Console, hosting services, or processors; credentials compromised without fault by SEO Dispatch; and changes in search engines, APIs, client versions, or external services.

To the maximum extent permitted by law, we exclude liability for indirect, incidental, special, exemplary, punitive, or consequential loss; loss of profit, revenue, opportunity, contracts, customers, traffic, rankings, goodwill, anticipated savings, or business interruption; lost, corrupted, or unavailable data; and costs of substitute services or remediation resulting from user decisions or third-party services.

10. Aggregate liability cap

Subject to section 11 and liabilities that cannot lawfully be excluded or limited, the total aggregate liability of SEO Dispatch and its operator for all claims arising from or connected with the service is capped at the total fees actually paid by the claimant to SEO Dispatch during the 12 months immediately preceding the event giving rise to the first claim. If the claimant paid no fees during that period, including a Free-plan user, the contractual cap is zero.

Related events and claims are treated as one claim. Multiple claims, users, legal theories, subscription periods, or renewals do not reset or multiply the cap. Taxes, third-party charges, credits, discounts, and refunded amounts do not increase the cap.

11. Australian Consumer Law and non-excludable rights

Nothing in these terms excludes, restricts, or modifies a right, remedy, consumer guarantee, or liability that cannot lawfully be excluded, restricted, or modified, including under the Australian Consumer Law. Nothing excludes liability for fraud, fraudulent misrepresentation, or other liability that Australian law does not permit us to exclude.

Where Australian Consumer Law section 64A lawfully permits a limitation for services not ordinarily acquired for personal, domestic, or household use, our liability is limited, at our option, to supplying the services again or paying the reasonable cost of having the services supplied again, but only where relying on that limitation is fair and reasonable.

12. Your indemnity

To the extent permitted by law, you indemnify the operator against loss caused or contributed to by your unlawful or unauthorised use; breach of your account, authority, acceptable-use, or customer-content obligations; infringing or unlawful content or data you provide; a third-party claim arising from your implementation, publication, deployment, or instructions; or your breach of law or third-party rights.

This indemnity applies only to the extent of your contribution and does not cover loss caused by the operator's fraud, unlawful conduct, or breach where excluding responsibility would be prohibited or unfair.

13. Complaints, disputes and NSW law

Please first send a written complaint to the legal contact displayed above so we can try to resolve it in good faith. This process does not prevent you from using a statutory complaint body or remedy.

These terms are governed by the laws of New South Wales, Australia. The parties submit to the non-exclusive jurisdiction of courts in New South Wales, without restricting rights under the Australian Consumer Law, access to NCAT where available, or any other mandatory statutory right.

14. Contact

Use the legal contact displayed with the operator details above.